Advertising and Marketing Strategy

 Catalog Design and Production Corporate Identity
  • Build and expand brand in identified markets
  • Establish a mix of advertising mediums that best fits a company’s goals and budget
  • Review newly introduced advertising/marketing opportunities as they become available in the industry
  • Complete desktop production that provides the latest in design and prepress technology
  • Expert management of digital photography and print production
  • Creative copy, technical writing, copy editing and proofreading
  • Detail-oriented project management from concept through completion of catalog
  • Brand development and positioning
  • Logo design
  • Stationery design and production
Digital Photography Direct Mail E-Commerce and Website Development
  • Studio and location art direction
  • Supervising studio or location photography
  • Contracting models and stylists
  • Retouching digital images
  • Creative concept and copywriting
  • Custom brochures and postcards
  • Packaging, assembly and fulfillment
  • List sourcing
  • Develop and host state-of-the-art Web sites
  • Determine the business goals and objectives the Web site should accomplish: e-commerce, product searches, customer service contact information, distributor-only information, order status, etc…
  • Create graphics that reflect and enhance corporate identity
  • Develop text that is search engine optimized and programming that can be used on popular browsers
Fulfillment Illustration Internet Strategy
  • Special packaging and pack-out supervision
  • Manage the delivery of printed piece from printer to assigned destination
  • Delivery of printed piece via mail house for direct mail advertising
  • Computer or hand drawn illustrations in color or black
    and white
  • Storyboard art to layout a concept or campaign
  • Character illustration for identity
    or design
  • Traditional illustration for full rendered ideas
  • Establish and expand Internet presence
  • Increase product sales by interfacing product line with industry Web sites, databases and e-commerce Web sites
  • Create and send e-mail advertising, e-mail video advertising and e-catalogs to drive distributors to company Web sites
  • Attract customers by advertising on industry Web sites, in industry e-newsletters, Webcasts and Webinar sponsorships
  • Increase corporate and product exposure through an Internet-based public relations program
Media Buying Multi-Media Presentations Package Design
  • Print publications
  • E-mail advertising and e-mail video advertising
  • E-newsletters
  • Web site advertising
  • Industry end-buyer catalogs
  • Print and Web-based research directories
  • Corporate videos to project company identity
  • Product introduction videos
  • Powerpoint presentations
  • Specifically designed to fit the individual nature of the products
  • Artfully designed to project corporate identity or draw attention to the product
Print Supervision Public Relations Trade Show Exhibit Design
  • Request for Proposals (RFP)
  • Printing coordination and scheduling
  • Supervision at press side
  • Managing commercial
    color proofs
  • Develop a public relations program to affordably increase corporate and product exposure
  • Write and submit company press releases to industry print publications, e-mail newsletters, industry Web sites and local publications
  • Develop an annual schedule to send out releases, based on industry trade publication editorial calendars
  • Contact print publications,
    e-newsletters and Web sites for clients to participate in feature articles, product showcases, industry surveys, Webinars
    and blogs
  • Complete exhibit design, graphics
    and signage
  • Management of fabrication process
  • Supervision of onsite setup
  • Management of delivery to and from
    show site